Graphic Design:

DONNA NOIR needed a strong, bold logo, but at the same time simple and broad enough to represent its roots as an alternative and daring fashion brand with a great focus on cultural diversity.

Using lots of geometry for a practical logo and the law of closure from the Gestalt principles to display its elements, DNN is an easy-to-read, hard-to-forget brand, with an appealing look and aesthetics that makes you instantly associate it with a fashion brand the moment you lay your eyes on it.